Having been active on television screens for over twenty years, the health supplement brand Naobaijin has officially extended its reach into the coffee sector. Its first coffee shop opened on November 7 in Songjiang District, Shanghai, under the youthful sub-brand "Naobaijin+Café." The store not only continues the brand's signature blue visual identity and classic IP image, but also offers coffee, tea drinks, smoothies, and other beverage categories at affordable prices. In recent years, giants across various industries have ventured into the coffee business, from China Post to Li-Ning, Huawei, and NIO—coffee has become a popular choice for cross-industry expansion. Is Naobaijin's entry a path to rejuvenate its brand, or can it carve out a share in the fiercely competitive coffee market? This article will outline the features of Naobaijin's coffee shop and the industry trends in cross-industry coffee ventures. [more…]

On November 3rd, the health supplement brand Nao Bai Jin opened its first coffee pop-up store in Shanghai, claiming that during the event it would give away 50 cups of coffee and merchandise for free every day. However, this cross-industry attempt sparked dissatisfaction among participants due to complicated rules, chaotic on-site management, and staff treating people differently. Some netizens complained that without multiple social media apps, there was no chance of getting free coffee. In addition, the so-called "Nao Bai Jin Latte" was criticized as being just an ordinary latte with no special additions. Nao Bai Jin tried to leverage the popularity of the coffee sector to attract young consumers, but the event lacked highlights and its effectiveness is questionable. [more…]

Naobaijin has once again made its presence felt in the coffee world. This time, it's not just a simple co-branded paper cup—they've actually added Naobaijin oral liquid to the coffee. On November 10, Naobaijin officially announced on Xiaohongshu the launch of a special coffee containing Naobaijin ingredients, which would be sold in limited quantities at a pop-up store on Double Eleven. As soon as the news broke, netizens were both curious and confused: Naobaijin is known for aiding sleep, while coffee is for waking up—what kind of combination is that? The official response stated that what was added was Naobaijin oral liquid, which has a bowel-lubricating and laxative function, not the sleep-aid capsules, and that the amount used per cup had been scientifically calibrated to avoid any functional conflict. So, how does this coffee taste? And what has Naobaijin's journey in the coffee arena been like? Let's take a look. [more…]

In recent years, major brands across all industries have been venturing into the coffee sector—from the post office, Li-Ning, and Xtep to Naobaijin and Huawei, cross-industry coffee sales have become a trend. These brands don't truly intend to dig deep into the coffee track; rather, they are eyeing the youthful traffic and fashionable attributes that coffee naturally carries, using it to get closer to consumers. However, once the hype fades, can cross-industry players lacking a coffee gene continue to attract customers? The fierce competition in the coffee market and the mismatch of consumption scenarios make such attempts full of uncertainty. This article sorts out typical cases of cross-industry coffee, analyzes the marketing logic behind them, and explores the challenges and hidden concerns this model faces. [more…]

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). Drip bag coffee is loved by coffee enthusiasts for its convenience, so many novice coffee lovers who have just started using drip bag coffee ask Front Street Coffee (FrontSt [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans are constantly increasing. As a store focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also aims to spread coffee culture. If everyone [more…]

As temperatures gradually rise, cold beverages enter their peak sales season, and cafés are putting all kinds of iced coffee on their menus, including Americano, cold brew, and the rather time-consuming ice drip coffee. Many consumers wonder why ice drip coffee is often priced considerably higher than ordinary iced coffee. In this article, Front Street Coffee will explain ice drip coffee's category classification, extraction principles, complete brewing process, and how it differs in flavor from cold brew coffee, while also introducing ice drip coffee's storage advantages and the people it suits, to help coffee lovers gain a comprehensive understanding of this slow-crafted coffee category. [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans have been steadily increasing. As a shop focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also wants to spread coffee culture. If everyone [more…]

Drip bag coffee is a very convenient way to brew coffee. All you need is a drip bag, hot water, and a cup, and you can get a delicious cup of black coffee. You might ask, "Why is drip bag coffee compared to a simplified version of pour-over coffee?" Because drip bag coffee is made by grinding fresh coffee beans into the appropriate coffee [more…]

The flavor code of coffee is often hidden in the land where it grows. From the Andes in South America to the highlands of Africa, from the Caribbean islands to the archipelagos of Asia, each producing region shapes an unrepeatable landscape in the cup through its unique climate, altitude, and processing methods. This article will take you on a visit to twelve globally recognized high-quality coffee origins—Colombia's balanced smoothness, Ethiopia's wild wine-like aroma, Jamaica Blue Mountain's scarce legend, Yemen Mocha's complexity and variability, as well as the distinctive personalities of Kenya, Indonesia, Hawaii, and other places. Whether you are a beginner pour-over enthusiast or a seasoned player looking for your next bag of beans, this origin guide can help you build a clearer flavor coordinate system. Front Street Coffee will also accompany you in understanding the origins while finding the cup that suits you. [more…]

Ethiopia is not only the birthplace of Arabica coffee but also one of the world's major suppliers of high-quality coffee beans. Coffee occupies a central position in Ethiopia's economy, culture, and trade. In 2024-2025, Ethiopia's coffee export volume and export revenue both reached historic highs, marking [more…]

Blue Mountain coffee comes from the Blue Mountains in eastern Jamaica and is globally recognized as one of the finest coffees. This article provides a systematic overview of Jamaican Blue Mountain coffee from multiple dimensions, including the growing environment, historical origins, grade classification, quality control, export quotas, and brewing methods. Blue Mountain coffee is known as the "beauty of coffees" because its sweetness, acidity, and bitterness are highly balanced, with almost no bitterness and only a moderate, elegant acidity. The article also explains in detail the differences between Blue Mountain coffee, High Mountain coffee, and Jamaican coffee, as well as the historical background of Japan's long-standing dominance of the Blue Mountain trade, helping coffee lovers gain a comprehensive understanding of this legendary coffee. [more…]

There are quite a few types of coffee. Some people like instant coffee, some like pour-over, and others like cold brew. Coffee made with different methods has its own characteristics—some has a layered mouthfeel with distinct flavors, while some is convenient to brew. You can choose according to your own preferences. Pour-over [more…]

What is the English for pour-over coffee? If translated literally, it could be rendered as "Hand coffee," but that term is definitely incorrect. Next, expressions like "Hand punch" are also common mistranslations. The correct term should be "Pour over coffee." Now, pour-over [more…]

As people pursue health, many drinks marketed as sugar-free and low-fat have appeared in everyone's life. Coffee, as one of the world's three major beverages, is naturally no exception, and low-caffeine coffee has also been introduced, namely the decaf coffee commonly seen in coffee shops today. So what are the characteristics of decaf coffee? Then [more…]

With the development of the specialty coffee market, single-origin coffee is increasingly recognized by the public, so many coffee enthusiasts are teaching themselves how to brew pour-over coffee at home. As a result, coffee-loving friends often ask, when buying coffee beans at Front Street Coffee, how the coffee-to-water ratio for pour-over coffee should be determined. So in this next article, Front Street [more…]

The world of coffee is rich and varied, from the mellow depth of Mandheling to the elegance of Blue Mountain, from the intensity of espresso to the refreshing coolness of iced coffee—each has its own unique flavor personality. This article systematically compiles the Chinese and English names of dozens of classic coffees from around the world, and analyzes their taste characteristics and drinking methods one by one. Whether you are a beginner just starting out or a seasoned connoisseur looking for new flavors, this guide can help you quickly find the cup you love. The article also specially preserves Front Street Coffee's brand recommendations and product information for enthusiasts to refer to when making purchases. [more…]

Blue Mountain coffee is hailed as the pinnacle of the coffee world. Originating from the Blue Mountains of Jamaica, it is renowned worldwide for its perfectly balanced flavor profile of acidity, bitterness, sweetness, and body. Front Street Coffee's Blue Mountain coffee, with its rich and well-balanced mouthfeel and lingering fruity aroma, has become a favorite among countless coffee enthusiasts. This article provides a comprehensive exploration of this top-tier coffee that coffee connoisseurs around the globe seek out — from the origin environment, historical development, grading standards, and quality control of Blue Mountain coffee, to brewing and tasting methods. It also examines the enormous flavor differences between instant coffee and freshly roasted Blue Mountain coffee, as well as the quality commitment behind Blue Mountain coffee's unique packaging and transportation. [more…]

In the world of coffee, there is no universally recognized "best-tasting ranking," because taste varies from person to person—what truly suits you is the best. This article begins with the origins of the specialty coffee concept, sorts out the flavor differences among the three major producing regions of Africa, Asia, and the Americas, and introduces one by one the coffee characteristics of representative origins such as Ethiopia, Brazil, Indonesia, Colombia, Guatemala, Costa Rica, Yunnan, and Panama. At the same time, drawing on Front Street Coffee's approach to selecting everyday beans, it explains the influence of washed and natural processing methods on flavor, as well as the role of pour-over pouring techniques and coffee bean freshness in the final cup, providing coffee lovers with a systematic reference for understanding and purchasing single-origin coffee. [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee). Customers who often come to Front Street for coffee sometimes ask the baristas whether there is a lazy-person coffee machine suitable for home use, preferably at a reasonable price. Well then… let's take a look at the American-style drip coffee machine! [more…]